United Arab Emirates, Dubai- 13th February 2008:  Emirates NBD, the Dubai-based banking group and holding company of Emirates Bank and National Bank of Dubai introduced its new promotion in conjunction with Choithram, the UAE's leading supermarket chain.  The promotion offers customers the chance to win back shopping vouchers from Choithram and will run for a period of 1 month starting from the 14th February.

Mr. Suvo Sarkar, Emirates NBD General Manager Retail Banking commented on the new promotion by saying, "Emirates NBD is constantly launching new and exciting promotions with rewarding prizes.  These promotions are our way of thanking our customers for their loyalty as well as attracting new customers to bank with us.  Our promotion at Choithram in Green Community's The Market is linked to the Emirates Bank branch situated in the shopping mall.  We hope to become the number one choice for banking amongst Green Community residents and Dubai Investment Park employees."

Emirates Bank's on site promotion at Choithram in Green Community is available for all customers interested in applying for Emirates NBD products (loans, credit cards, new accounts). Customers can fill out a simple application form at the Emirates NBD display stand inside the supermarket, which will be manned by the banks promoters.  The promoters will be available to answer any questions the customers may have as well as to give out leaflets and brochures for detailed information on the bank's various products and services.  All successful applicants will be entitled to win the shopping vouchers.

As the leading Supermarket and Departmental Store chain, Choithram has always been the favorite place for UAE residents to shop at. With a rich heritage of over 60 years, Choithram supermarkets have been in the region since the early 70's.  Following a tradition of Service, Selection & Satisfaction, Choithram has been able to carve a niche for itself in the retail trade. With trends changing, Choithram's concern for its shoppers has not. The dedication has remained firm in its ever-improving effort to give consumers the best possible service with a wide choice of quality merchandise, friendly ambience & extra customer care at convenient locations in the Emirates.

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Reported by: Zeina El-Haj,Head of Marketing, PR, Event & Sponsorship,Retail Banking, Consumer Finance & Wealth Management,Emirates NBD
Reported on: 14.02.2008