United Arab Emirates, Dubai- 17th April 2008:  Emirates NBD, holding company of Emirates Bank and National Bank of Dubai, was the proud recipient of three Superbrands Awards for the National Bank of Dubai brand, Emirates Bank brand, and meBANK brand, at the Superbrands Tribute Event, held at the Intercontinental Hotel at Dubai Festival City.  The prestigious Superbrand Awards were received at the event by Mr. Suleiman Al Mazroui, Emirates NBD General Manager, Marketing and Corporate Communications.

Mr. Suleiman Al Mazroui, Emirates NBD GM Marketing and Corporate Communication,  commented on the occasion saying, "Emirates NBD is recognized as an industry leader among the region's financial institutions.  It is a solid institution, with an amazing history of success- which on this occasion, can be reflected through our three star brands- NBD, Emirates Bank and meBANK.  Three brands of such caliber could only have come to such status through the hard work and drive of the people who work on them.  We would like to thank the Superbrand Council for considering us, for the fifth year running, as a Superbrand."

Mr. Jamal Bin Ghalaita, Emirates NBD General Manger- Consumer Banking and Wealth Management said, "Our advertising and promotional campaigns continue to go from strength to strength.  Emirates NBD is a leader in innovative and out-of-the-box thinking.  This year, we exercised an approach of aggressive branding and marketing initiatives, and we take great pleasure in seeing this recognized."

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Reported by: Zeina El-Haj, Head of Marketing, PR, Event & Sponsorship, Retail Banking, Consumer Finance & Wealth Management,Emirates NBD
Reported on: 17.04.2008