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EMIRATES NBD'S AL SHAHEEN PRIORITY BANKING SERVICE SPONSORS DUBAI FASHION WEEKUnited Arab Emirates, Dubai- 19th March 2008: Al Shaheen priority banking service of Emirates NBD, the Dubai-based banking group and holding company of Emirates Bank and National Bank of Dubai announced its sponsorship as 'Official Bank' of the Dubai Fashion Week taking place from 19th March to 23rd March at the Godolphin Ballroom at Jumeirah Emirates Towers Hotel.

Mr. Mike Solimani, Head of Al Shaheen commented on the sponsorship saying, "As a priority banking service, Al Shaheen strives to offer its clients distinctive opportunities which reflect their lifestyles and interests. Our sponsorship of the Dubai Fashion Week demonstrates our wide-ranging participation in the various cultural events in the city. Events such as the Dubai Fashion Week are fine platforms to connect with the elite crowds and enhance their awareness of the Al Shaheen range of products and services. This event attracts designers and buyers from various regions and is an opportunity for Al Shaheen to offer them customized Business Banking solutions. Al Shaheen acknowledges its extensive client needs and continues to monitor Dubai's social calendar to identify events which appeal to its clientele."

Mr. Solimani concluded, "The Dubai fashion scene is a booming industry and as Al Shaheen, we look forward to becoming the banking partners of many of the emerging local fashion companies."

The event which sees the arrival of many renowned fashion designers from around the world as well as emerging local talent, also welcomes the city's most fashion-savvy individuals. The Al Shaheen exhibition stand in the Godolphin Ballroom will showcase the Emirates NBD's priority banking product range. To add to the magic there will be raffle draws offering lucky winners shopping vouchers for the exclusive collections of the various participating designers like Hamra and Walid Atallah. Al Shaheen will also treat a select few of its clients to attend the shows throughout the Dubai Fashion Week.

Al Shaheen provides a comprehensive package of benefits and privileges that are exclusively available to its clients. To name a few, Al Shaheen members are served by a professional personal Account Manager, who understands their individual and business needs, supplemented by a priority banking service that includes priority transaction servicing, extended business hours and dedicated advisory service. All this whilst relaxing in Al Shaheen's exclusive Majlis Lounge.

Al Shaheen clients also benefit from special pricing plans including fee waivers, loan discounts, reduced rates of Telegraphic transfers and competitive exchange rates. Clients also receive a pre approved Al Shaheen Platinum credit card that offers them a range of privileges and benefits such as first class airport lounge access at Dubai International Airport, travel insurance, and free travel services.

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Reported by: Zeina El-Haj,Head of Marketing, PR, Event & Sponsorship,Retail Banking, Consumer Finance & Wealth Management,Emirates NBD
Reported on: 19.03.2008

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